I am Renae Williams, Founder, and CEO of CoCoBella Natural. My natural hair journey began in June of 2012. 

Here is my story and My Reason!

Renae Williams
Renae Williams, Founder and CEO of CoCoBella Natural.

I discovered there were chemicals in the products I was using to relax my hair that was most likely contributing to my respiratory issues and had played a major role in the fibroid tumors I developed.  If that weren’t enough, my hair was thinning terribly and falling out in record numbers. I had to make a choice to either continues to use harsh chemicals to maintain an appearance of straight hair or get serious about attacking my health issues. Obviously, I chose health over straight hair.

Wearing my hair in its natural state was something I had not done since I was a kid.  I had limited knowledge about natural hair care and didn’t speak the natural hair language, but I knew that if I wanted to improve my health, relaxers were no longer an option. 

I Big Chopped (BC) on June 16, 2012. 

Educating myself about natural hair care became my passion.  Knowledge is Indeed Power, not just a cliché. During my own natural hair journey transformation, I developed a desire to help other women who had found themselves on a path to natural hair by choice or circumstance. I began to blog about natural hair, started a YouTube channel and formed a natural hair support group where I encourage women to love themselves and their hair.  It is a fact that most of how a woman views herself and feels about herself is tied to her hair. Her self-esteem is literally connected to her hair. 

My main goal is to help women un-learn some of the negative stereotypes surrounding natural hair; to dismiss what society has taught us about our hair. To refuse to believe that it is ugly, unkempt, and unprofessional.  I want them to realize the beauty in their hair and understand how uniquely different and beautiful it is from anyone else. I want them to learn to care for their hair passionately, to transform it from something they want to hide from into something that screams Confidence, without having to utter a single word. I want them to make it THE BEST it can be.

I believe in order to achieve healthy hair; it is essential that it be sufficiently Hydrated. 

With proper care, you can achieve thriving, healthy, hydrated hair regardless of what number/letter combination you feel you most relate to.

Renae Williams